TOFAŞ 2022 ANNUAL REPORT
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INNOVATION & DIGITALIZATION

During 2022 Tofaş completed a total of 364 projects, of which 1,500 were associated with digitalization solutions.

Tofaş’s strategic priorities and practices are informed by technological developments in light of changing market and customer needs. The company regards intelligent-factory solutions that make use of productivity-enhancing digital optimization so as to constantly improve its competitive strength as one of its strategic priorities.

During 2022 Tofaş completed a total of 364 projects, of which 1,500 were associated with digitalization solutions. Foremost among the digitalization projects on which the company focused last year were those that involved such technologies as Internet of Things (IoT), advanced data analytics & machine learning, image processing, collaborative robots (cobots), and robotic process automation (RPA).

Tofaş continues to invest in developing such IT capabilities as remote working, 5G, cloud, and cybersecurity while also improving the quality of existing databases as an essential element of its ongoing digital transformation program.

In order to expand employees’ data competencies and to support the proliferation of their data-focused analytical projects, big-data backbone accessibility has been increased so that they may tap its resources to develop analytical scenarios of their own into which they may incorporate data from both internal and external sources. The addition of self-service analytical products and rapid software-development methods such as low-code/no-code tools to existing infrastructure has been accelerated. During 2022, various modernization projects related to Tofaş’s commercial operations and production-management systems were successfully deployed. Investments capable of advancing the robotic-transformation of basic infrastructure and office processes have been accelerated and are now at the point at which they are capable of supporting operational agility.

In the period ahead, Tofaş will continue to take a benefit-driven approach when dealing with digitalization projects and will be focusing on carrying out more projects with higher added value, collaborating more effectively with external resources, investing in the digital competencies of its employees, and developing new services and partnerships through an integrated connectivity infrastructure.

Under the Optimus initiative, 181 Tofaş personnel led a total of 364 projects during 2022.

Under the Optimus initiative, 181 Tofaş personnel led a total of 364 projects during 2022.

TALENT & ECOSYSTEM DEVELOPMENT

Two important elements of any successful organizational implementation of digitalization and innovation are firstly the propagation of digital and innovative mindsets and competencies throughout the organization and secondly the expansion of the ecosystem so as to engage all appropriate solution partners. As a component of its corporate entrepreneurship approach, Tofaş regularly engages and works together with other Koç Holding companies, NGOs, universities, incubation centers, and angel investment groups.

Expertise domains were established and tasked with guiding the acquisition and implementation of such fundamental technologies as data science, machine learning, IoT, and RPA. Work has begun on developing a platform management system for ecosystem expansion. Under the online training and full-time consultancy Data Science Program that was initiated in 2019, the number of Tofaş personnel with AI competencies reached 124 in 2022 while 30 data science projects were also submitted. Under the auspices of Tofaş Academy, 35 Tofaş employees are taking part in IoT training and 158 are receiving training so that they will be able to support RPA program-related process analysis and the implementation of new RPA projects.

Tofaş seeks to foster technology-literacy and digital-transformation culture both within the company and throughout its value-creation chain. For this purpose, Tofaş Academy, working together with Tofaş technology partners, has developed a program that turns digital transformation into a cultural journey whose aim is to support the spread and adoption of technology literacy and digital culture. Individualized, classroom, and video training resources are made available under this program. During 2022, 568 field personnel received such training.

Under the Optimus initiative that was launched in 2020 to support Tofaş employees in the development of digitalization-related projects, 181 Tofaş personnel led a total of 364 projects during 2022. Originally conceived as a factory-related undertaking, the success of the Optimus initiative led to the expansion of its scope so as to include quality-control and supply-chain functions as well. Energy and supply chain-related Optimus project numbers are expected to increase in 2023.

Tofaş conducts corporate intrapreneurship programs with the aim of supporting employees in their efforts to acquire new competencies and to make use of innovative methods to come up with creative ideas capable of being developed as projects.

CORPORATE INTRAPRENEURSHIP

FIAT CONNECT

Developed inhouse by Tofaş and bringing connected-vehicle technology to its class for the first time in Turkey, Fiat Connect employs remote-access technology that transforms drivers’ habits and their interactions with their vehicles.

Originally introduced in 2018 as both a web and a mobile-based support service, Fiat Connect involves the installation of a component that is attached to a vehicle’s electronic control unit. Once activated, Fiat Connect makes it easy for drivers to keep track and manage all the details of every aspect of their vehicle (including service history) and also to receive personalized notifications of special campaigns and reminders about periodic maintenance.

With the addition of a new “Connect Kasko” feature in 2020, it became possible for comprehensive automobile insurance policies to be individualized according to information received via Fiat Connect. This customization gives drivers the benefit of smart pricing to get a better deal on their insurance by pricing policies according to the number of days a vehicle is actually driven.

During 2021 new features were added to Fiat Connect: “Accident Black Spot”, “Child Alarm”, “Gamified Fuel Economy”, and “Android Auto Integration. “Accident Black Spot” is a visual reminder resembling a beating heart that is activated when a driver is approaching one of 250 locations where accidents have frequently occurred. This feature is intended to warn drivers of such high-risk places in advance so that they drive more carefully and safely. “Child Alarm” is a feature installed on Ducato models used to transport schoolchildren. If there are any children or forgotten belongings still on seats after the engine is turned off, Fiat Connect warns the driver and, if the situation persists, it notifies the Tofaş Customer Contact Center. “Gamified Fuel Economy” is a feature that turns conserving fuel into a game. Participants are awarded weekly prizes according to how much less fuel they have used as compared with their average fuel consumption. “Android Auto Integration” is a feature available in Egea and Fiorino models equipped with 7-inch displays. Fiat Connect shows drivers how many kilometers remain until the next scheduled maintenance, accumulated driver penalty points, fuel consumption, average speed, nearby fuel stations, and similar information, all without distracting their attention as they drive.

In 2022 a mobile payments feature was added to Fiat Connect under an agreement with Mastercard. This feature allows drivers to pay for fuel at Opet stations through Fiat Connect. In keeping with its goal of making connectivity technology as widely available as possible, Tofaş made Fiat Connect standard equipment across the entire Fiat Egea family last year. Between 2018 and 2022, Fiat Connect came to the aid of Tofaş customers at times when they were most in need of support by proactively summoning ambulances in 62 incidents.

Committed to the development of smart vehicles that provide drivers with service and support in the areas of safety, comfort, and environmental-awareness, Tofaş intends to continue adding increasingly more safe-driving habits categories to its Fiat Connect app and to increase the number of Fiat Connect users.