Retail sales of cars and light commercial vehicles in Turkey were up by 6.2% in 2022 as compared with 2021 and numbered 783,283 units sold.

DOMESTIC RETAIL SALES

Retail sales of cars and light commercial vehicles in Turkey were up by 6.2% in 2022 as compared with 2021 and numbered 783,283 units sold.

The principal factors nourishing demand for vehicles last year were (1) resolution of pent-up demand which had resulted from reduced vehicle availability attributable to shrinking markets and to supply-chain disruptions in 2018-2019 and (2) consumers’ desire to protect the purchasing power of TL assets whose value was being eroded by high inflation. Owing both to modest improvements in vehicle availability and to low-base effects, Q4 market demand was up by 47% in 2022 as compared with the same period of the previous year.

With combined sales of 150,013 units, Tofaş’s Fiat, Fiat Professional, Jeep®, Alfa Romeo, Maserati, and Ferrari brands together accounted for a 19.15% share of the overall market in 2022 and corresponded to a year-on rise of 20.3%.

The effects of the earthquakes, which took place in Kahramanmaraş on 6 February 2023 and affected 10 cities in Turkey, on the activities, employees, business continuity and performance of Tofaş’s suppliers and dealers are closely and meticulously monitored.

In 2022, the Fiat brand was once again the market leader as measured by total passenger and light commercial vehicle sales.

PASSENGER VEHICLES

Total car sales in Turkey were up by 5.5% year-on and numbered 592,660 vehicles sold.

In 2022 Tofaş sold a total of 100,932 cars, a 31.8% year-on increase that gave it a 17.03% share of the Turkish retail market for passenger vehicles.

With a total of 146,435 units sold giving it an 18.7% share of the overall 2022 market, the Fiat brand handily defended its leadership of the car & LCV segments. The continued successful performance of the Fiat Egea family was a factor contributing to Fiat’s 16.4% share of the domestic automobile market.

Sales of 68,799 units made the Fiat Egea Sedan Turkey’s best-selling car for the seventh year in a row. Successful performance by the Fiat Egea Cross, a crossover model that went on sale early in 2021, contributed to the Fiat brand’s overall market share as likewise did sales of Fiat Egea hatchbacks and station wagons.

LIGHT COMMERCIAL VEHICLES

Sales in the overall LCV market increased by 8.6% in 2022 and amounted to 190,623 units sold. Tofaş’s Fiat and Fiat Professional brands yet again defended their strong position with a combined 25.7% share of that market.

In the minivan segment, which makes up a substantial part of the market, the Fiat Doblò was designated “Most popular LCV of the year” while the Fiorino also continued to perform successfully.