JANUARY

EGEA FAMILY’S NEWEST MEMBER: CROSS WAGON

The Cross Wagon, Fiat Egea’s newest model went on sale with pre-sale orders being accepted on the company’s online sales channel at online.fiat.com.tr.

FIORINO MAKEOVER

Under continuous production at Tofaş since 2007, the Fiat Fiorino was given a makeover and put on sale.

FEBRUARY

FIAT TEAM JOINS RACING SIMULATOR

The Fiat Motor Sporları team entered the Assetto Corsa world of simulated racing with its Egea. Organized jointly by Fiat and the Turkish Automobile Sports Federation (TOSFED), the first “Fiat Digital Tournament” took place on virtual recreations of Italy’s Monza and Imola racetracks. Sim-racing fans competing in the tournament drove virtualized models of the Egea specially designed for circuit racing.

JEEP’S ONLINE SALES PLATFORM “JEEP ONLINE” GOES LIVE

“Jeep Online” was opened. “Jeep Online” is a digital sales channel that allows would-be Jeep customers to experiment with differently-configured models.

MARCH

TOFAŞ ANNOUNCES SOCIAL GENDER EQUALITY SUPPORT COMMITMENTS

Attending the United Nations Generation Equality Forum as members of the “Technology & Innovation” action group, Tofaş along with other Koç Group companies announced their commitments to strengthen the roles of women and girls in the areas of technology and innovation. Tofaş announced that it had set itself the goals of increasing the number of female personnel employed in technology & innovation functions to 30% and those in technology & innovation management positions to 20% of the totals by 2026. The company also revealed its goal of reaching out to 30,000 girls in order to increase their numbers among science, technology, engineering, and maths students by the same year.

TOFAŞ CEO CENGİZ EROLDU ELECTED OSD PRESIDENT

Tofaş CEO Cengiz Eroldu was elected president of the Automotive Manufacturers Association (OSD). As the Turkish automotive sector’s foremost trade association, OSD’s membership consists of Turkey’s leading automotive manufacturers.

APRİL

ON THE ROAD WITH THE EGEA HYBRID

Automatic-transmission & hybrid-engine equipped versions of Egea’s Sedan, Hatchback, Cross, and Cross Wagon models went on sale in Turkey.

JUNE

OSD AUTOMOTIVE SUMMER CAMP FOR STUDENTS

The second Automotive Manufacturers Association’s automotive summer camp once again provided an occasion for highschool and university students and automotive-industry firms and organizations to interact with one another. The OSD Automotives Summer Camp is a joint undertaking of Tofaş and the OSD Human Resources Project Team.

ALL-NEW FIAT DOBLÒ RELOCATING TO A NEW PRODUCTION CENTER

Stellantis announced that production of new models of the Doblò is to be relocated to the company’s plant in Vigo (Spain), where operations will benefit from economies of scale by using the same resources as Stellantis’s Peugeot, Citröen, Opel, and Toyota models.

AUTO-INSURANCE COLLABORATION WITH GROUPAMA SİGORTA

Tofaş and insurer Groupama Sigorta signed an agreement under which Groupama will be providing branded comprehensive automobile insurance policies for Tofaş’s Fiat, Fiat Professional, Alfa Romeo, and Jeep brands. The company’s brand-specific policies are written so as to provide owners with all aspects–including authorized servicing and OEM parts and repairs–of the exact coverage that they require.

ALFA ROMEO ONLINE

With the launch of Alfa Romeo’s “Alfa Romeo Online” digital sales channel, would-be Alfa Romeo customers have been given the opportunity to experiment with differently-configured models.

TOFAŞ DEALERS MEETING

Koç Holding and Tofaş executives and Fiat, Alfa Romeo, and Jeep dealers and services-providers gathered in the year’s dealership network meeting in İstanbul. During the meeting, best-performance awards were handed out while 37 long-time Tofaş dealers received their 20th-50th-year service awards.

JULY

KOÇ FIAT SİGORTA

The “Koç Fiat Sigorta” initiative that began as an agile-team project in line both with anticipated developments in customers’ automotive-industry expectations and with Tofaş’s own mobility priorities was transformed into a Koç Fiat Kredi subsidiary.

CONNECTIVITY TECHNOLOGY BECOMES STANDARD ON ALL EGEA MODELS

In keeping with its goal of making connectivity technology as widely available as possible, Tofaş made Fiat Connect standard equipment across the entire Fiat Egea family.

SEPTEMBER

FIAT PANDAS WITH NEW EQUIPMENT OPTIONS

Fiat’s iconic city car the Fiat Panda went on sale in Turkey with new “City” level equipment and hybrid-engine options.

OCTOBER

NEW ALFA ROMEO TONALE GIVEN GLOBAL UNVEILING IN İSTANBUL

The international launch of Alfa Romeo’s compact SUV offering new hybrid and diesel engine options held in İstanbul was attended by media representatives from around the world.

TOFAŞ-NATIONAL EDUCATION DIRECTORATE OCCUPATIONAL TRAINING PROTOCOL

Tofaş and the Bursa Provincial Directorate of National Education signed a protocol covering the provision of various occupational training & development resources in order to expand the province’s qualified workforce. Under this agreement, it is aimed to increase the qualified workforce and to give master-craftsmen certificate to the participants at the end of the program.

TOFAŞ R&D CENTER PRODUCT-DEVELOPMENT & SOFTWARE BRANCH OPENS IN İZMİR

Tofaş R&D Center’s newly-created Product-Development & Software branch commenced operations in İzmir Institute of Technology’s Technopark İzmir Software Center. The opening of this new venue in İzmir is a part of Tofaş’s plan to expand its automotive-industry software-production capabilities so as to better fulfill the responsibilities it is given in the design and development of components and systems, in virtual-physical verification processes, and in prototyping etc for Stellantis’s global ecosystem of brands and models.

NOVEMBER

ONE-MILLIONTH FIAT EGEA

Tofaş’s production of Fiat Egea models passed the one-million mark. The millionth Egea rolling off the company’s assembly line was a hybrid-engine equipped Cross. With the crossing of this threshold, the total number of Tofaş-made vehicles reached 6.8 million.

GOTECH TECHNOLOGY SUMMIT: IMPROVING SUPPLIERS’ TECHNOLOGICAL CAPABILITIES

The fifth in the series of GoTECH technology summits that have been held every year to support suppliers’ efforts to improve their technological capabilities was held. Conducted with the aim of creating synergies among suppliers on the one hand and public agencies and organizations, domestic technology-suppliers and innovative startups on the other, the summit was convened under the auspices of Tofaş Academy.

DECEMBER

FIAT MARKET LEADER ONCE AGAIN

Selling 146,435 units in total, the Fiat brand was once again the Turkish automobile & light commercial vehicle sector’s leader fourth time in a row with an overall 18.7% market share in 2022. In the year’s round of the Automotive Distributors & Mobility Association (ODMD) series of Gladiator awards, Fiat was acclaimed as “Most Popular Car Brand Of The Year” while the Fiat Egea was hailed as “Turkey’s Most Popular Car”.

TOFAŞ BARRIER-FREE VEHICLES AT THE “LIVING WITHOUT OBSTACLES” FAIR

Solutions developed by Tofaş in partnership with HNC as part of the Fiat Barrier-Free Movement project to address the special needs of disabled persons by eliminating hindrances to their travel mobility were shown off at the EYAF EXPO 2022 “Accessibility & Awareness Summit”.

NEW TURKISH MARKET ENTRIES: FIAT SCUDO AND FIAT ULYSSE

Two new models in Fiat Professional’s midrange commercial vehicle segment–the Fiat Scudo and the Fiat Ulysse–went on sale in Turkey.