JANUARY

SCIENCE-BASED TARGETS INITIATIVE JOINED

Tofaş applies for membership and joins the Science-Based Targets Initiative (SBTI), an international platform whose aim is to counter the adverse effects of the climate crisis.

FEBRUARY

KAHRAMANMARAŞ EARTHQUAKES RESPONSE

Severe earthquakes strike Kahramanmaraş’s Pazarcık township on 6 February 2023, causing massive losses of life and property across ten of Türkiye’s provinces. Tofaş responds immediately and contributes to vital relief efforts to help bind the region’s wounds.

• Tofaş deployed a 17-strong search & rescue and medical team to coordinate with AFAD in support of rescue efforts in earthquake-devastated areas. Tofaş also provided logistical support for a 60-strong S&R team from Italy upon their arrival in Türkiye.
• Material aid donated by Tofaş and its employees was likewise dispatched by the company and delivered to earthquake victims.
• Local Tofaş dealerships that escaped damage from the earthquake made their own premises available for the provision of shelter and food to people who were affected. Tofaş coordinated with its local dealerships and after-sales teams to ensure that its customers in the region had access to urgent vehicle repair & maintenance services. Initially in Kahramanmaraş and then elsewhere, container dwellings were set up on dealership-owned properties to serve as accommodations for vehicle-service personnel.
• Ten Fiat Doblò vehicles were donated to AFAD to support that agency’s relief efforts in the region.
• Tofaş Sports Club began providing free training to children attending the Tofaş Basketball Schools in the Umut Kent container cities that Koç Holding and Koç Group companies erected in earthquake-stricken areas. The club’s basketball team also donated all the gate proceeds from its first game after the earthquakes to support relief efforts.
• Tofaş Sports Club basketball schools based in the Umut Kent container cities that Koç Group companies set up in devastated areas in Adıyaman, Hatay, and Malatya in coordination with AFAD provided basketball training to children affected by the earthquakes.

MARCH

TOFAŞ AND STELLANTIS SIGN FRAMEWORK AGREEMENT

Tofaş and Stellantis sign a framework agreement that calls for combining Stellantis-owned Citroën, DS Automobiles, Opel, and Peugeot brands’ commercial activities in Türkiye under a single roof.

TOFAŞ CEO CENGIZ EROLDU SECURES SECOND TERM AS HEAD OF OSD, TAKES ON AS VP AT YASED

Tofaş CEO Cengiz Eroldu is reelected Automotive Manufacturers Association (OSD) president, a position he assumed in 2022. He also becomes vice president of the International Investors Association (YASED).

ALL-ELECTRIC FIAT 500E DEBUTS IN TÜRKİYE

The “La Prima by Bocelli” version of the Fiat 500e, the new, all-electric Fiat 500, goes on sale in Türkiye.

RESTYLED & UPGRADED ️ALFA ROMEO GIULIA & STELVIO DEBUT IN TÜRKİYE

Newly-enhanced versions of Fiat’s Alfa Romeo Giulia and Stelvio models go on sale in Türkiye.

REPLICA OF ATATÜRK’S FIAT ZERO GIFTED TO RMK MUSEUM

Tofaş has a car identical to the Fiat 12/15 HP (also known as the “Fiat Zero”) brought from Turin, Italy and donates it to the Rahmi M. Koç Museum. The vehicle is the same as the one assigned to Anafarta Group Commander Mustafa Kemal by the Ottoman War Ministry in 1915.

APRIL

CENTENARY-EDITION LOGO ON TOFAŞ-MANUFACTURED VEHICLES

To mark the 100th anniversary of the Republic of Türkiye, Tofaş adds a special “Cumhuriyet 100 Yaşında” (“The Republic Is 100 Years Old”) logo to all new domestically-produced models rolling off the assembly line.

TOFAŞ U18 CELEBRATES 2ND PLACE IN FIRST-EVER BCL EVENT

The first-ever FIBA Youth Basketball Champions League was hosted in Bursa by Tofaş.

ECOFRIENDLIEST ALFA ROMEO IN TÜRKİYE

A Plug-in Hybrid Q4 version of Alfa Romeo’s Tonale compact SUV goes on sale in Türkiye.

JEEP INTRODUCES RENEGADE AND COMPASS E-HYBRID OPTIONS IN TÜRKİYE

In line with its goal of selling only EVs by 2030, Jeep introduces new e-Hybrid options for its Renegade and Compass models in Türkiye.

MAY

NEXT-GENERATION MASERATI GRANTURISMO DEBUTS IN TÜRKİYE

A next-generation version of the Maserati GranTurismo featuring a completely redesigned look, exhilarating performance, and cutting-edge technology goes on sale in Türkiye.

TOFAŞ BIDS FAREWELL TO THE DOBLÒ

After a historic and remarkable 23-year production run, the last Fiat Doblò rolls off the company’s assembly line in Bursa.

JUNE

NEXT-GENERATION FIAT DOBLÒ GOES ON SALE

The fifth-generation Fiat Doblò makes its debut in Türkiye.

TOFAŞ DEALERSHIP MEETING

Fiat, Alfa Romeo, and Jeep dealership and service network representatives gather in Cyprus for the 2023 Tofaş Dealerships Meeting.

JULY

500 THOUSAND FIAT EGEAS ON TÜRKİYE’S ROADS

Turkish-market sales of the Fiat Egea developed and manufactured by Tofaş cross the half-million threshold.

LIFE HAS STARTED IN “HOPE CITY” IN THE EARTHQUAKE ZONE

Families affected by the devastating earthquakes in Adıyaman, Hatay, and Malatya begin moving into the Hope City container cities built by Koç Group companies in collaboration with AFAD. Providing temporary shelter for 20,000 individuals, these towns are the product of a concerted effort nourished by the material resources of Koç Group companies and by the dedication, expertise, and know-how of 115,000 group employees, including volunteers from Tofaş. Partnering with the Turkish Basketball Coaches Association (TÜBAD), Tofaş Sports Club begins providing basketball training at Tofaş Basketball Schools located in Hope City container cities to children impacted by the February earthquakes. The trainers were selected from among local coaches in affected areas.

PIONEERING SOLUTION REDEFINES AUTOMOBILE RENTAL NORMS

Fiat launched an automobile subscription service in partnership with Sixt. The first of its kind to be offered by an automotive manufacturer in Türkiye, the Tofaş Car Subscription System gives customers the same convenience and flexibility of a subscription-based business model available in other sectors.

TOFAŞ’S 7 MILLIONTH VEHICLE

Tofaş passes yet another landmark in its automotive-industry journey when the 7 millionth vehicle rolls off its assembly line.

ALFA ROMEO QUADRIFOGLIO 100TH ANNIVERSARY SPECIAL SERIES

The Alfa Romeo Design Center unveils Giulia and Stelvio models for inclusion in the Quadrifoglio 100th Anniversary Special Series celebrating the 100th birthday of the iconic Quadrifoglio (Four-Leaf Clover) logo.

STELLANTIS TÜRKIYE / TOFAŞ SHARE ACQUISITION PROJECT CONTINUES TO MOVE FORWARD

On 1 March 2023, the Stellantis Group and Tofaş signed a framework agreement setting out the basic principles governing the acquisition of shares in Stellantis Otomotiv Pazarlama AŞ. With the completion of an exhaustive examination of the details involved in this project to bring all of Stellantis-owned brands’ commercial activities in Türkiye under a single roof, the two firms take the next step by signing a share acquisition agreement.

SEPTEMBER

NEW LIMITED-EDITION FIAT EGEA

Closely monitoring the needs and expectations of customers as it continues to develop its popular Fiat Egea model, Tofaş introduces a new “Limited” version that will be available for sale in Sedan and Cross body types.

FIAT FIORINO CELEBRATES TÜRKİYE’S CENTENNIAL WITH LIMITED EDITION

Tofaş commemorates the centenary of the Turkish Republic (1923) with a limited-edition “Hundredth Anniversary Special Series” of the Fiat Fiorino. Featuring a color scheme inspired by the Turkish flag and the “Republic Is 100 Years Old” logo on both the interior and exterior, only 1,923 units of this special Fiorino will be produced.

JUBILANT FIRST-CENTENNIAL SPIRIT ON TOFAŞ DAY

Tofaş employees and their families gather at the factory for Tofaş Day in celebration of the 100th anniversary of the Turkish Republic. Attended by about 15 thousand people, the day gives company personnel and their loved ones a chance to tour the factory and enjoy various fun activities.

FOUR DECADES OF REPUBLIC CELEBRATIONS IN BURSA

The Tofaş Bursa Museum of Cars and Anatolian Carriages hosts an exhibition of photographs documenting annual public celebrations of Republic Day in the city of Bursa between 1930 and 1970.

OCTOBER

INNOVATIVE PAY-AS-YOU-GO-AFTER-SALES SERVICES MODEL

Fiat launches its “Smart Service” system based on a “Pay-as-you-go” business model. This system, the first of its kind in the Turkish automotive industry, allows Egea owners to receive comprehensive authorized service for two years with fixed-price monthly payments based on actual milage.

ALL-ELECTRIC JEEP AVENGER ARRIVES IN TÜRKİYE

Crowned “Car of the year in Europe” Jeep’s first all-electric vehicle the Jeep Avenger goes on sale in Türkiye.

TOFAŞ’S FIRST INTEGRATED REPORT

Tofaş publishes its first integrated report, presenting a sustainability-focused comprehensive review of its environmental, social, and financial operations and performance in 2022.

TOFAŞ BASKETBALL TEAM DONS FIRST-CENTENARY UNIFORMS

Tofaş Basketball Team players appear on court kitted out in new uniforms specially designed to mark the 100th anniversary of the Republic of Türkiye.

NOVEMBER

TOFAŞ DEALERSHIP MEETING

Fiat, Alfa Romeo, and Jeep dealers and authorized service providers from all over Türkiye convene for the year’s dealership meeting in İstanbul.

FIAT 500X GETS ECOFRIENDLY MAKEOVER WITH HYBRID ENGINE OPTION

A revamped Fiat 500X compact SUV arrives in Türkiye with ecofriendlier options and enhanced comfort for drivers and passengers. Offered in a variety of versions, the updated model promises a more sustainable and enjoyable driving experience.

DECEMBER

FIAT E-DOBLÒ AND E-SCUDO IN TÜRKİYE

Two new and all-electric E-Doblò and E-Scudo models go on sale in Türkiye.