TOFAŞ 2018 ANNUAL REPORT
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BRANDS & PRODUCTS

FIAT

THE SUCCESS OF THE FIAT EGEA SEDAN MADE IT TURKEY’S MOST POPULAR AUTOMOBILE FOR THREE YEARS IN A ROW IN 2016, 2017, AND 2018.

Egea

Production of Fiat Egea commenced on 28 September 2015 and the new cars started appearing on Turkey’s roads two months later in November. The car’s engineering works were carried out mainly by the Tofaş R&D Center in collaboration with FCA. Fiat Egea has a special place in the history of the Turkish automotive industry.

Offering a wide range of sedan, hatchback, and station wagon body types, the Fiat Egea draws attention with its impressive design, comfort, utilities, and accessibility features.

Built in Bursa and exported all over the world, Fiat Egea was voted “Best-Buy Car Of The Year in Europe” at AutoBest 2016. Fiat Egea succeeded in becoming Turkey’s most popular automobile for three years in a row in 2016, 2017 and 2018.

Fiat Connect technology, which makes it easier for drivers to interact with their vehicles, was added to the Fiat Egea family as an optional extra feature in April 2018. The Egea family’s Mirror version, which distinguishes itself with its high-tech features and chrome design details, went on sale in November of the same year.

500

Deftly combining its sixty years of inherited DNA with new trends in design and offering many opportunities to personalize design details and features, Fiat 500 appeals to a broad audience.

Fiat 500 was given a makeover in 2015 in a process that was careful to preserve the car’s unique character and stylishness while adding next-generation technology and comfort features. Fiat 500’s timeless look and feel ensures its distinctive place in the automotive industry.

Offering a wide range of personalization-friendly design and equipment features, the 500C version of the Fiat 500 with its smart, electrically-operated open roof is the only convertible in its class on sale in Turkey today. “Collezione”, a special series of the Fiat 500 line, went on sale in Turkey in 2018.

500L

Going on sale in 2013, the 500L quickly succeeded in becoming the leader of its own segment. A second-generation version of the Fiat 500L that made its appearance in 2017 after undergoing a makeover appeals to families that want to distinguish themselves with stylishness. With its roominess, functionality, attractive design, and drive features the 500L combines “multipurpose family car” and “crossover” characteristics in a single model.

500X

Put on sale in 2015, the Fiat 500X is the 500 family’s sportiest and most “masculine” member. Fiat 500X’s standard-transcending quality, technical infrastructure, technology, active and passive safety features, and comfort options position it as one of the boldest offerings in the crossover segment.

Panda

Panda is Fiat’s offering in the A segment. On sale in Turkey ever since its introduction in 2004, the car’s convenience of use on city streets, relatively larger dimensions for its class and superior functionality make it a preferred choice.

FIAT PROFESSIONAL

Doblò

In continuous production since 2000, Doblò offers constantly improving durability, performance, and convenience features as well as different body options providing up to a one-ton carrying capacity and a loading volume of up to 5.4 m3. A redesigned and reequipped next-generation Doblò with a roomy interior and economic engine options that continue to make it the preferred choice of big families as well as of tradesmen and artisans appeared on the Turkish market in 2015.

A steadfast companion of those doing business in the Turkish and European markets, RAM-badged Doblòs went on sale in the North American market as the ProMaster City in March 2015. In 2016 and then again in 2017 the ProMaster City was chosen by Green Car Journal as “Commercial Green Car of the Year”. This is the first time a vehicle has won that award for two years in a row. Fiat Connect technology, which makes it easier for drivers to interact with their vehicles, was added to Doblò as an optional feature in 2018.

Fiorino

A product of Tofaş’s Minicargo project, the Fiorino set a new milestone in Tofaş’s history when the one-millionth vehicle rolled off the assembly line in 2016.

Both a pioneer and a leader as the hallmark of a class of its own, the Fiat Fiorino is one of the best-selling light commercial vehicles in the Turkish market. In 2016 the comfort of the Fiorino was enhanced with the addition of new features like cruise control and heated seats. In order to better address customers’ changing needs, an LPG-convertible 1.4 liter Fire engine was also added in 2017.

Fiat Connect technology, which makes it easier for drivers to interact with their vehicles, was added to the Fiorino as an optional extra feature in 2018. The Fiorino remains the preferred choice of families thanks to its design and usability features on the one hand and of business owners thanks to its economy and practicality on the other.

Pratico

As the “compact pickup” model of the Fiat commercial vehicle family, the smart design and maneuverability of Pratico make it easy to drive in city traffic. Pratico’s superior fuel economy, load capacity, safety features, and comfort set the standards of its class. A next-generation version of Pratico with the same chassis as that of the Doblò distinguishes it from other models in its class while a carrying-capacity of up to one metric ton makes it especially useful for those who need to get around in city traffic. In 2017 a convertible Pratico body was introduced in order to make it easier to come up with solutions to customers’ specific needs.

Ducato

With the introduction of its first model in 1981, Ducato brought new inspiration to the commercial vehicle market and every new model since then has added to the array of choices on offer. Constantly evolving in the years since then, Ducato has successfully established itself as the premier vehicle in its class. Its front-wheel drive, a powerful engine, and capacious loading and carrying space revolutionized the high-capacity pickup market.

Flexibility, engine capacity, and low operating costs continue to make Ducato one of Europe’s most popular commercial vehicles while a presence in more than eighty countries around the world is evidence of the line’s successful fulfillment of its global mission. Ducato has always been the best-selling imported model in its class in Turkey.

With its van, pickup, minibus, and coach versions, Ducato is able to respond to the diverse needs of different customer groups. Wide rear and side doors for example make Ducato van very easy to load and unload. Ducato pickup offers four different cab sizes capable of accommodating three to seven people and a wide range of body and conversion options that make it a highly flexible choice for individual transport requirements. The minibus and coach versions of Ducato likewise offer a wide range of multiple solutions for those who regularly need to move students, personnel, and other passengers from one place to another.

Fullback

The newest addition to Fiat commercial vehicle family, a “double-cab” body version of Fiat Fullback appeared for sale on the Turkish market for the first time in June 2016. 150 HP and 180 HP versions of Fullback are on offer with 2.4 liter turbo diesel engine options. Fiat Fullback is an all-round pickup capable not only of satisfying all of the demands of professional use but also of fulfilling all the requirements of everyday life.

ALFA ROMEO

Giulietta

First introduced by Alfa Romeo in 1954 and manufactured for eleven years, the legendary Giuletta has since been reintroduced twice: first in 1977 and again most recently in 2010. As Alfa Romeo’s representative in the compact hatchback class, the Giulietta is especially preferred by style-conscious owners who like its attractive design, powerful, superior drive quality, and comfortable interiors.

Stelvio

Alfa Romeo set a new milestone in its 107-year history with the 2017 introduction of Stelvio, its first offering in the SUV market. Alfa Romeo Stelvio is a perfect synthesis of a high-performance road vehicle combined with the traditional comfort of an SUV in that it embodies Alfa Romeo’s new approach to both design and driving enjoyment. Offering the best acceleration performance in its class, Stelvio distinguishes itself from its rivals by virtue of its Q4 AWD traction system and its perfect weight balance. What’s more thanks to its first-class technology and innovative platform, Stelvio achieved a 5-star Euro NCAP rating by racking up 97 out of 100 safety points for adult occupants.

Giulia

Outstanding in its class by virtue of its unrivalled Italian stylishness and superior reliability while also achieving a perfect balance between form and function for an excellent driving experience, Alfa Romeo Giulia made its first appearance on the Turkish market in 2017.

Equipped with advanced racing technology, Giulia brought a new point of view and established itself in automotive fans’ hearts in the sports sedan segment with its interior and exterior design features, high-quality materials, superior performance, and a 2.9-liter 510 HP engine.

JEEP®

Compass

Introduced to the Turkish market in 2017, Jeep Compass distinguishes itself from the competition with completely overhauled design and equipment features. Jeep Compass carries on Jeep’s legendary off-road tradition while introducing such innovations as an 8.4-inch Uconnect screen, more than 70 safety features, an interior design equipped with premium details, and true 4x4 performance.

In what represents a new and bold step in the Jeep brand’s design, the new Jeep Compass has established a unique place for itself in the SUV market with a brand-new interpretation of Jeep’s impressive iconic seven-slot grille.

Wrangler

Wrangler is the iconic heir of more than seven decades of Jeep experience in civilian off-road vehicle design and manufacture. Features such as superior ground clearance, approach and departure angle, and turning-radius and wheelbase ratings together with the most-reliable and deepest (76 cm) water-fording capabilities in its class are among the reasons why Jeep Wrangler is regarded as the best of its breed.

Grand Cherokee

The flagship of the Jeep brand, the legendary 4x4 Grand Cherokee appeals to consumers with its 3.0-liter diesel engine. The vehicle’s attention-grabbing on-road driving comfort, advanced technology, and luxurious interior are matched by superior off-road performance that is delivered by Jeep-patented Quadra-Lift and Selec-Terrain four-wheel drive systems. With 7.82 m3 of baggage space (15.54 m3 when the rear seats are folded down), Grand Cherokee offers much more space for both cargo and passengers.

Renegade

Designed in the USA and built in Italy, Renegade is the smallest, most colorful, and most energetic member of the Jeep family’s offerings in the SUV class. Jeep Renegade was first introduced to the Turkish market in 2014. Designed with both superior off-road performance and satisfying users’ city-traffic driving expectations in mind and boasting more than seventy advanced safety features, Renegade combines innovative design sensibilities with the legacy of the Jeep name.

With its boldly assertive exterior, superior material and build quality, exciting color options, and interior that blends comfort and convenience, Renegade strongly appeals to users while remaining a worthy descendant of its legendary ancestor the 1941 Willys MB.

LANCIA

In line with strategic decisions, all models in Lancia series have been dropped except for Ypsilon, which continues to be sold in Italy. Sales of Lancia vehicles were therefore suspended in Turkey in 2015, though after-sales services will of course continue to be provided.